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Minggu, 26 Mei 2013

Coconut Water To The Rescue? Parsing The Medical Claims

by ELIZA BARCLAY


Hydration is something we're inclined to worry about in the summertime, when we sweat more and can be at risk ofheat exhaustion if we don't get enough fluids. And while most doctors say water is the ideal fluid for rehydrating,coconut water, the latest faddish recovery drink, is being heavily marketed as "more hydrating" than H20.



Some companies allege that doctors even prefer coconut water to other solutions when treating dehydration. Coconut water is "identical to human blood plasma," saysYoungCoconuts.com, and "can be safely injected directly into the bloodstream," according to BodyEcology.

That claim arose because coconut water was reportedly given intravenously to people during World War II when regular IV saline solution was in short supply. And one tiny study – of just one person – noted that it had been used successfully on a man in an emergency situation in the Solomon Islands when nothing else was available.

But would you really want a coconut IV if you got seriously dehydrated? Shots called up some doctors to get their take on whether they'd give coconut water to patients – either intravenously or by mouth.

First, we spoke to Mark Graber, professor of clinical emergency medicine at the University of Iowa Carver College of Medicine. Graber says that coconut water really isn't much like blood plasma, and if a patient came into his ER dehydrated, he wouldn't reach for it.

"It's not an optimal IV solution for rehydration because it doesn't have enough sodium content to stay in the bloodstream," says Graber. "And it could cause elevated calcium and potassium, which could be dangerous."

As a sport drink, Graber says coconut water is fine. But the data on all other clinical uses is weak and scant, he says.

But while coconut water isn't a safe alternative for an IV, some doctors are recommending it to patients as an oral rehydration therapy. Robynne Chutkan, a gastroenterologist and an assistant professor of medicine at Georgetown University Hospital, grew up in Jamaica and says she's been drinking the water from young, green coconuts as long as she can remember.

When coconut water finally hit the U.S. market, Chutkan was thrilled to discover it tasted pretty close to the real thing. Eventually she began to suggest it to her patients, many of whom have had their colons removed and struggle to stay hydrated.(The main function of the colon is to absorb water.) People with conditions like colitis from Crohn's disease and gastroenteritis can lose a lot of water in diarrhea, too, Chutkan said.

"Diarrhea is the main obstacle to hydration [for these patients], but I am not a fan of Gatorade to treat it," Chutkan says. "It's very synthetic stuff and has citric acid, sodium citrate and sugar. And it's very concentrated, which could lead to the worsening of diarrhea. Coconut water is great because it's already diluted and it's natural."

Coconut water also has electrolytes, which Chutkan says give it a small advantage over water. "But it's not magical. In our society, we're always looking for the magical thing, and I see a little of that in [the marketing of] coconut water," Chutkan says.



And even if it's more natural than the other stuff on the market, the nutritional claims on the label may not always be accurate. A recent study by the independent health product reviewer Consumerlab.com found that two of the most popular brands, Vita Coco and ONE Coconut Water, contained less sodium and magnesium than advertised. Only Zico Natural contained the amount of sodium listed on its label — 160 milligrams.

Coconut Water – The New Miracle Drink?

By J. Harness
Want to stay on-trend with the latest health-food kick? Then you need to slide the acai berry drinks over on the shelf to make room for coconut water. This natural product is quickly emerging as a popular trend in both the retail and foodservice markets. It’s gaining in popularity so quickly, in fact, that those in the foodservice industry will want to stay on top of the trend.
This hydrating liquid is harvested from young coconuts. It is clear in appearance and is clearly gaining popularity among foodies as a healthy alternative drink. Coconut water is now being labeled as nature’s miracle water because of the health benefits it offers. It is very low in calories, fat free and has no cholesterol.



Maybe something like ….more health benefits of this flavored water? are potassium and electrolytes that….Coconut water is also contains a lot of potassium and electrolytes. Electrolytes help hydrate a person while potassium fights all kinds of bad body attackers – like hangovers, for instance. What other drink helps cure those without a little hair of the dog?
Companies are catching on to the wave of thirst for coconut water. One of those companies, Vita Coco, is expected to double its sales of the drink amidst the newly-hyped coconut water craze. Nation’s Restaurant News reports that even the Hard Rock CafĂ© and other beverage-heavy businesses are soaking up the profit from coconut water by adding it as an ingredient in several cocktails and non-alcoholic drinks.
Big beverage players are riding the tropical coconut water wave, too, by putting their money where their consumers’ mouths are. Since more of the product is being marketed and sold in the grocery segment of the industry, cola bottling giants have invested in coconut water. PepsiCo has gotten on board with the coconut water craze, for instance, stating that the product is one of the fastest growing in the beverage category.
Coconuts follow the GreenHot trend, too. There is nothing from a coconut that cannot be used to produce something useful. Good for consumers, good for the environment – maybe it is actually the miracle fruit that just happens to provide miracle water.
Keep an eye on coconut water, and keep checking back for future updates on this and other trends you can use to benefit your business.
 

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